| Dear friends,
Did you notice a gap in our newsletters? Our monthly newsletter may have become quarterly for now, but we’ll be back on track in the next month or two.
So, it’s definitely newsletter time again, and we’d love to let you know what’s been shaking at Pinpoint Logic. As always, you’ve received this email because you are a great group of people—friends, clients and correspondents of Pinpoint Logic. If you wish to stop receiving the newsletter please click this link:
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| Industry Insights
We believe that meeting business objectives, performing marketing activities, designing a great user experience and actually creating the product aren't individual processes that exist in a vacuum. Pinpoint Logic has always known these processes need to be integrated for a business and its product to be successful.
We've been helping our clients perform these processes using an interdisciplinary approach. This approach helps them form a cohesive business strategy which ultimately translates into success for their overall business, their products, their timelines and their budgets.
Now it seems like the rest of the pack is beginning to understand our philosophy and is incorporating similar methodologies. Check out these two articles: | | Extended Retail Solutions, a publication that focuses on technology issues for retail organizations, has published an article titled Customer-centric Strategy is Key to Digital Signage Solutions in which they endorse this process for digital signage: - Focus on the customer.
- Engage the application developer early.
- Consider holistic solutions.
- Embrace the opportunities.
Perhaps we've found our kindred spirits in the ad world. Read the article:
Customer-centric Strategy ->
| Do you remember in our July newsletter when we told you about crowdsourcing? Well, Strategy + Business has a great article titled My Customer, My Co-Innovator, which provides more evidence that companies are realizing the value of incorporating the user in the product development process.
At Pinpoint Logic, we take it a step further and believe focused involvement from the business, the marketer, the user and the producer make an even better product.
Go ahead, read the article here:
Crowdsourcing -> | |
| What's New With Us?
What do the US military, a travel website, and a Web component and accessory company all have in common?
We know, it’s tough a question.
Pinpoint Logic helped them out by providing successful solutions and an overall better final product. Check it out. - CALIBRE is a Virginia based company that provides technological and management services. We led a workshop for CALIBRE to help them understand the requirements and interface issues on a project for a branch of the U.S. Military. With our help, the CALIBRE team overcame important key challenges. Our relationship continues. We are now working closely with CALIBRE'S development team to ensure that the end product meets the user's needs.
- Group Travel Planet handles the fulfillment of group travel for Orbitz. Every time users booked more than 10 rooms at a time, the user interface got a bit confusing. So they contacted Pinpoint Logic to improve their user interface. We helped them figure out the issue and solve the problem.
- Maxcess International, a manufacturer of web handling equipment, needed our help with two projects— Customer Relationship Management (CRM) web integration and Internationalization of their resources database. We provided simple to use and cost-effective solutions for both of the projects they brought to us.
Ursula Lorton joins Pinpoint Logic as project and office manager. She’s a former Financial Specialist for the state of Washington and even cooler, she’s the coordinator for the Rock and Roll Camp for Girls.
Pinpoint Logic has now partnered with Speakeasy to consult and sell T1, DSL and VoIP services.
If you need anything from the Apple on-line store, let us know. We can get you 5% your purchase. Call us for details. |
| So...
So that’s it, people. We told you we’ve been busy, but we’re happy to catch our breath and share our successes with you. Tell your friends about us, won’t you? And remember, all the info you need can be found at: www.pinpointlogic.com.
See you very soon! |
| “You know when you have achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.” --Antoine de St. Exupery |
