For Best Design, It Takes a Village
Need more proof that designing an experience instead of a product is the wave of the future? In this article, the executive director of the Hasso Plattner Institute of Design (Stanford University) sheds light on this philosophy. Our favorite quote: " If you start from the design of a better product, you just get a better cell phone. If you start by trying to improve the experience, you get to a place that will be unexpected."
See the Article: For Best Design, It Takes a Village.
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