Innovation Lessons

Richard Watson post about Apple's culture of innovation on the Fast Company Blog. Some key elements:
- Ideas can come from anywhere, including outside the company
- Build products around the needs of users. This may sound obvious but too many products are still designed by engineers or marketers for engineers or marketers.
- Trust your instinct. Don’t allow the customer to dictate what you do.
- Fail often, fail fast and fail well.
- Safe is risky