Talk to Our Customers, Are You Crazy?
We just love this article about the customer experience. Fast Company reports that although every company mentions customer focus in mission statements, larger companies' executives tend to hide themselves from customers, and instead rely on surveys and focus groups. This article details "experience immersion" and shows the benefits that companies experience when they actually, GULP, meet their customers.
See the Article: Talk to Our Customers, Are You Crazy?
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