Top Ten Innovation Mistakes.

Nussbaum posts his top 10 innovation mistakes. It could be retitled, how to identify a company that talks design and innovation, but doesn't walk it. A high-level synopsis of each of the 10 points:

- failure to focus on innovation by top management

- companies usually don't scale or leverage the innovation to transform the entire corporate culture

- inability to identify and utilize creative talent

- innovation and design consultants aren't used at the executive level

- can't manage in constant crisis mode

- neglecting the power of culture